Advocates, Ambassadors, SuperFans......!!??

What ever the word is, you want to leverage your brand as much as possible...right?!?

Don't get too caught up in the words, more so think about what you what to achieve, and what you are willing to give or provide - if anything. If you have a group of people in front of of you, and ask them "Are you an advocate, ambassador or superfan?", they will need to stop and think. However if you ask the following.......well you will get straight answers!

• Can you increase my sales? How?

• Can you bring repeat customers / customer retention? How?

• Can you acquire NEW customers? how?

• How will you build a community / loyalty?

• how quickly can I receive results/feedback?

Plus any thing further you may see as useful information or priorities

Overall, does it matter what the title is? Actions speak louder than words in this case

#ambassador #advocates #actionsspeaklouderthanwords #superfans

ARCS BA