What is Brand Advocacy and why is it important?

Brand advocacy implies that those who appreciate the product or service will continue to express their support for your brand by naturally promoting the organisation to new audiences

People that promote and support your products or services are referred to as brand advocates. Being supporters of what your company does, these are people who play a significant role in word-of-mouth marketing, generating new business, and building a strong brand reputation

One critical reason brand advocacy is significant is that it is more honest and organic, which audiences prefer in today’s saturated digital environment

Your brand advocates are real people who believe in your brand, mission, products, and services and endorse them without being compensated, which is a big win for your brand

Potential buyers who see it find it far more authentic, and they are less distrustful of the intentions, knowing that these people are not being paid to promote. According to multiple surveys, 18% of customers trust influencers, whereas 92% trust brand advocates

#brandadvocates #brandambassadors